Date
November 20, 2000

Contact
Joyce Friedman
IDA
718-520-9032

In Defense of Animals
131 Camino Alto
Mill Valley
CA 94941

IDA is an international, California-based animal advocacy organization dedicated to ending the abuse and exploitation of animals by defending their rights, welfare and habitats.

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Activists Inform the Public of Procter & Gamble's Callousness; Rally Against Animal Testing Part of TABD Protests

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CINCINNATI - Animal advocates demonstrated in Cincinnati on Friday as part of the protest effort against the Trans Atlantic Business Dialogue. Alongside environmental and human rights activists, animal activists marched with signs and banners reading "P&G Tortures Animals," and distributed 1000's of leaflets informing the public about the thousands of sentient creatures that Procter & Gamble (P&G) tortures every year in its laboratories.

In Defense of Animals (IDA), which continues its P&G boycott until the multinational corporation stops all animal testing on household and personal products and ingredients, is pleased to see that the public is continuing to be informed of the callousness and insensitivity P&G continues to show animals. Every year, thousands of rabbits, ferrets, guinea pigs, hamsters, rats, and mice are killed to test cosmetic and household products despite the fact that the tests are not required by law and despite the fact that more reliable and humane alternatives exist.

"When P&G places chemicals into the eyes of conscious rabbits who are confined so that they cannot dislodge the substance with their paws, or blink for relief, and who do not have tear ducts to clean the irritants away, P&G is showing the world its indifference and inhumane ethic," said Joyce Friedman, IDA's P&G Campaign Coordinator. "The fact that humane and effective non-animal tests exist in place of these and other cruel tests - which hundreds of other companies are using - exhibits the utter disregard P&G has for life. IDA continues to urge the public to boycott all P&G products until they stop animal testing and go cruelty-free."

In 1999, P&G announced that they would halt animal testing on its current products, however they downplayed the fact that testing would continue on "new-to-the-world" products and products whose ingredients have changed or altered. P&G's website claims that the "new to the world" products are expanding rapidly, thereby translating into the certain torture and death of thousands of animals.

Procter & Gamble spends millions of dollars to package itself as a responsible, caring company, and claims to be a leader in the development of alternatives to the use of animals in product testing. But in less than 5 days, P&G spends more
on advertising than it claims to have spent in 14 years on alternatives to painful and lethal animal tests.


Find out more about IDA's Procter & Gamble boycott