Shocking Images Call Out For Federal Reform; Industry Blasted

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DETROIT – On April 9, a hard-hitting television ad exposing the horrors hidden behind the bolted animal laboratory doors, began airing on UPN-TV in Detroit. Produced through funding from In Defense of Animals, the ad challenges the government’s worn assertions that animals are protected from pain and suffering in the nation’s laboratories.

"Many of the graphic images are only months old," said IDA president, Dr. Elliot Katz. "This ad explodes the myth that animals in labs are protected in any way whatsoever. We hope that exposing the public to such scenes will awaken their sense of humanity and outrage."

"Such hard-hitting ads have always been very difficult to get aired,” said Dr. Katz. "I am impressed by the journalistic integrity of UPN-TV. Most stations are afraid to touch such an emotion laden topic."

The ad will air twenty-three times in Detroit during daytime programming as well as on Saturday and during late-night programming.

The disturbing images in the commercial come from the notorious University of Michigan primate laboratory as well as from the Oregon Regional Primate Research Center, one of the flagship laboratories funded directly by the U.S. National Institutes of Health.

"IDA will continue pushing the envelope until everyone in the country is aware of the holocaust underway in the nation’s labs. I believe anyone with the guts to watch the ad will be sickened that our government has remained unwilling for so long to stop such clear cruelty," said Dr. Katz.

A copy of the ad is available directly from In Defense of Animals upon request.

More about IDA's Vivisection Campaign